B2B SaaS:
An established B2B publicly traded company:
Global SaaS Fintech company with offices in 14 countries
- Promoted after 1 year to lead international PR and Communications
- USD Ad Equivalent Value from earned media 2021 = $2.4 million
- Share of Voice increase to 40% from single digits for earned media 2018-19
- Crisis communications to support both internal and external reputation during a hostile takeover attempt, global pandemic and global productivity program
- Local media and state government recognition
- International thought leadership for C-Suite published in Fortune, Forbes, The Financial Times and The Economist.
Early stage fast growth, founder-led company:
Newly formed marketing team created to design and implement a modern sales and marketing tech stack, including Salesforce.com (CRM), Hubspot (for marketing campaigns and website build) and DiscoverOrg to engage enterprise customers.
- International media – EMEA expansion
- M&A Communications
- Partner Channel marketing articulation and engagement
- GDPR due diligence
- Local Media, Chamber and recognition
- Irish Times “Tech Company to Watch 2018”
EdTech:
Fully funded education foundation:
- Created the first fully social “Conversation” website presence in the education sector
- First page organic Google results for policy initiatives
- Secured two competitive and high visibility presentation slots at SxSW Interactive
- Secured TEDxCincy presentation for inaugural Cincinnati TEDx event. Resulting video became a key marketing piece and has more than 50,000 views on YouTube
- Produced popular quarterly newsletter distributed to more than 20,000 subscribers with an average open rate of 17%