Digital Highlights

A recent client engagement provides a snapshot of dramatically increased digital visibility through earned media over a 6 month period:

  • + 6,500 % increase in Twitter Followers
  • Social media impressions to target audience + 140,000 (from Twitter and LinkedIn)
  • Blog Pageviews + 3,600
  • Social media influence score + 40 points
  • First and second page organic search engine results
  • Website traffic from social media referral increased 2,025%

Other highlights:

  • Created the first fully social “Conversation” website presence in the education sector
  • Increased social media presence (Twitter Followers) with an annual growth rate of 285%
  • Increased blog Page Views on an established blog by 110%
  • Established Google Author rank for 100% of targeted thought leaders
  • Captured first page organic Google results for policy initiatives
  • Secured two high visibility presentation slots at SxSW Interactive
  • Secured TEDxCincy presentation for inaugural Cincinnati TEDx event. Resulting video became a key marketing piece and has more than 18,000 views on YouTube
  • Produced quarterly newsletter distributed via Exact Target to more than 20,000 subscribers with an average open rate of 17%
  • Storytelling videos and blog posts published by national media